The Brand

Alidad

23/2/18
Interior Design
Squarespace
Website Optimisation | Website Design
What we did
Design System | Website Design | Website Optimisation
/Industry/

Interior Design

/Service/

Website Optimisation | Website Design

/launch/

February 23, 2018

/Platform/

Squarespace

/Industry/

Interior Design

/launch/

February 23, 2018

/Platform/

Squarespace

/Service/

Website Optimisation | Website Design

/launch/

February 23, 2018

/Industry/

Interior Design

/Platform/

Squarespace

The Project overview

Being one of the world’s most talented and sought after interior designers. this was a pinch me moment. Alidad's brief was to simplify the systems, redesign the website from an overly complex and clunky WordPress site to simplify the company’s online digital presence and information architecture. I migrated their website from my nemesis WordPress to Squarespace so they could manage everything in-house. The platform and interface are simple to maintain and update. Top priorities were showcasing Alidad's portfolio of work and streamlining the backend management system. What we created is still in use years later and we maintain the site for Alidad from time to time.
/Client Quote

I worked with Georgie on some Alidad Ltd website updates directed by Alidad and advised by Georgie. She was extremely efficient and prompt in her delivery, I feel she went above and beyond with her recommendations and assistance. The initial stages were easy and straight forward, with a very methodical process, which gave a great overview of work being completed. Alidad and I would highly recommend Georgie, and would absolutely use her services again Thank you again Georgie!

Alidad
Alidad

The result

Simplified and redesigned Alidad's website, migrating from WordPress to Squarespace to enhance usability and showcase a stunning portfolio, ensuring ease of in-house management.
/showcase
crittall and hill interior design
crittall and hill interior design
crittall and hill interior design
crittall and hill interior design
crittall and hill interior design
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5* ! Cannot recommend enough. Georgina was an angel sent for my business! Georgina helped me improve my website with a blog, better SEO and basically helped rebuild it. It was so nice to be able to talk to someone like a professional friend- without having too many tecchy terms thrown at you. It is hard to find someone who is trustworthy in that line of business and Georgina is!

Zuleika Gerrish
Parkin & Gerrish

Working with Georgie has been an absolute pleasure. She is super efficient and a fantastic communicator which is something I had struggled with in the past with other web designers. 
She was also extremely patient with my lack of knowledge and understanding in the tech world and took a lot of time and effort to reassure me and guide me through the hoops. I am delighted with what she has created and receive a lot of compliments from customers.
The after care service she provides is excellent, which is important to me, I can relax knowing that if there are any problems, I am still supported. I can highly recommend working with Georgina and Studio Folk Lore.

Athene Macrae
La Bom Swim

Renovating our website resulted in a shifting and refining of our entire brand identity. Our online sales have increased dramatically over the last 6 months, and a lot of that is due to our beautiful, functional, branded website and resultant communications. She goes above and beyond for her clients, and her design, creativity and innovation are superb. I couldn’t recommend her more.

Victoria Wachtel
LacrÈme Beauté

Our brief wasn’t straightforward, we needed to make a number of essential changes to our website without disrupting the brand look and feel. Studio Folk Lore's approach was to carefully listen and build their own sense for our brand and what we wanted to communicate. They showed great sensitivity to both the aesthetics and the content and worked closely with us making themselves and their resources fully available until we were all happy with the outcome

Igor Jocic
Folkalist

Georgina is a great listener. She takes time to understand your business so that your website is the best reflection of your values and who you are. Super impressed, couldn’t recommend more highly!

James Lloyd
LAF Holdings

Considering the fact that we wanted quite a few changes in a short amount of time, Studio Folklore went above and beyond trying to accommodate all our requests.
Georgina’s input and experience helped us fine-tune the website and achieve our goals.
She has a great eye for design and I couldn’t recommend her more!

Ryan Board
Folkalist
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Ready to transform your business with a strategy you can execute and a website that does the legwork?

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