The Brand

MyChocolate

5/12/24

Chocolate Worksops & Confectionary

Shopify

Redesign and Migration

What we did

Redesign | Replatform | Ecommerce

/Industry/

Chocolate Worksops & Confectionary

/Service/

Redesign and Migration

/launch/

December 5, 2024

/Platform/

Shopify

Credits

Design by Studio Immo, dev. by Studio Folklore

/launch/

December 5, 2024

/Platform/

Shopify

/Service/

Redesign and Migration

/launch/

December 5, 2024

/Industry/

Chocolate Worksops & Confectionary

/Platform/

Shopify

The Project Overview

The newly redesigned MyChocolate website serves as both an eCommerce platform and an enquiry-driven site for chocolate workshops, children’s parties, and physical products. It integrates FareHarbor via iframe for public workshop bookings, voucher redemption, and payment processing.

Zoho CRM powers the newsletter CRM and core enquiry forms, capturing leads for corporate events and kids' parties.

The site tracks all user interactions through Google Tag Manager for detailed analytics and reporting.

Localised SEO supports visibility in both London and Manchester.

In addition, we migrated the site to Shopify to make the most of it's powerful ecommerce tools. Customers can purchase a new line of physical chocolate products, as well as booking public workshops like The Chocoholic or Tipsy Truffle Thursdays via booking system Fareharbour, or submit enquiries for private and corporate experiences.

The website harmonises seamless online booking with clear enquiry pathways, while supporting third-party integrations, mobile responsiveness and speedy optimised performance.

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/Client Quote

I would highly recommend working with Georgina! She is very knowledgable, professional and excellent at website strategy and development.

Hannah Saxon

MyChocolate

The result

The redesigned MyChocolate website delivers strong results across eCommerce, user experience, and sales. The new site structure has resolved the previously confusing taxonomy, making it easier for users to book workshops, buy the new line of delicious truffles and book corporate experiences. Navigation is clearer and more intuitive, supporting both public and private event bookings. The launch of MyChocolate’s new confectionery line has proved successful, with products performing well online and complementing their in-person workshops. Customers now have a seamless way to purchase both experiences and physical products. The Shopify eCommerce app proves incredibly useful for the team, making it easy to manage sales, products, and orders on the go, ensuring smooth operations even during busy periods. Behind the scenes, Zoho forms and CRM integrations streamline corporate and children’s party enquiries, while FareHarbour continues to handle bookings and payments smoothly. The integration of Google Tag Manager allows every interaction to be tracked, providing valuable insight into user behaviour and marketing performance. The site is fully optimised for local SEO, boosting visibility in both London and Manchester, and ensuring MyChocolate is well-positioned for growth across both cities.

/showcase

View live

Georgina is a great listener. She takes time to understand your business so that your website is the best reflection of your values and who you are. Super impressed, couldn’t recommend more highly!

James Lloyd

Country fresh pullets

I approached Studio folklore to help with my website. I had an existing one that I had made myself but I knew I needed to upgrade. Georgina was patient, supportive and super helpful. I appreciated her creative input as well as her respect for my artworks and their placement on the page. I would highly recommend working with Studio Folklore for your creative website design. I am very pleased with the result and will be returning to work with Georgina to take things to the next level!

Alice Sheppard Fidler

A S F Art

I would highly recommend working with Georgina! She is very knowledgable, professional and excellent at website strategy and development.

Hannah Saxon

Mychocolate

5* ! Cannot recommend enough. Georgina was an angel sent for my business! Georgina helped me improve my website with a blog, better SEO and basically helped rebuild it. It was so nice to be able to talk to someone like a professional friend- without having too many tecchy terms thrown at you. It is hard to find someone who is trustworthy in that line of business and Georgina is!

Zuleika Gerrish

Parkin & Gerrish

Working with Georgie has been an absolute pleasure. She is super efficient and a fantastic communicator which is something I had struggled with in the past with other web designers.
She was also extremely patient with my lack of knowledge and understanding in the tech world and took a lot of time and effort to reassure me and guide me through the hoops. I am delighted with what she has created and receive a lot of compliments from customers.
The aftercare service she provides is excellent, which is important to me, I can relax knowing that if there are any problems, I am still supported. I can highly recommend working with Georgina and Studio Folklore.

Athene Macrae

La Bom Swim

Our brief wasn’t straightforward, we needed to make a number of essential changes to our website without disrupting the brand look and feel. Studio Folk Lore's approach was to carefully listen and build their own sense for our brand and what we wanted to communicate. They showed great sensitivity to both the aesthetics and the content and worked closely with us making themselves and their resources fully available until we were all happy with the outcome

Igor Jocic

FOlkalist

Renovating our website resulted in a shifting and refining of our entire brand identity. Our online sales have increased dramatically over the last 6 months, and a lot of that is due to our beautiful, functional, branded website and resultant communications. She goes above and beyond for her clients, and her design, creativity and innovation are superb. I couldn’t recommend her more.

Victoria Wachtel

LacrÈme Beauté

We have had the opportunity to work with Folklore since 2022 to build our brand website on Shopify for swand.com, and for periodic refreshes. It has been important that we build something compelling and seductive for the home goods sector, yet easy to navigate and purchase from, as well as flexible for our own in-house design team to refresh as needed. Georgina’s personal knowledge of our market, her creative guidance and technical skills, and her enthusiastic and professional demeanor from initiation to scope definition to site completion, and ongoing updates have all been excellent. She and her team are organized and capable of many facets including creative and build processes, suggesting work arounds, apps, and putting in the needed time researching to bring visions to reality. Highly recommend working with Folklore!

Susan Nichols

SWAND

MyChocolate

The Project Overview

The result

Georgina is a great listener. She takes time to understand your business so that your website is the best reflection of your values and who you are. Super impressed, couldn’t recommend more highly!

I would highly recommend working with Georgina! She is very knowledgable, professional and excellent at website strategy and development.

Munro by Munro

Lottie & Albert

Connection Solutions

Ready to transform your business with a strategy you can execute and a hard-working website?