empower your business

Chic website design for creative folk.

Scrap the jargon, let's speak the same language. We create strategic, creatively driven websites that work hard for your business. Your website isn’t just a digital postcard, it’s the heart of your marketing ecosystem. Let's educate, engage, and drive sales, all while feeling effortlessly on-brand.
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Ecommerce stores that make your brand magnetic.

Nothing quite matches the thrill of the Shopify 'ca-ching' notification.

Your Shopify store is more than a website, it is the engine that powers your business. With over a decade of experience and a team of expert Shopify developers, we craft eCommerce sites that don’t just look good, they perform magnificently.

At Folklore, we go beyond the basics. We start with strategy, plan your route to market, define the customer journey and sync all of this up with marketing automations and integrations we know work.

A powerful backend is just as important as beautiful front-end design and user experience. You will be equipped with apps to optimise your store, automations that recover abandoned carts, and Shopify’s built-in marketing tools to drive sales. Every store we build is tailored to the brand itself, we ensure customisations align with your aesthetic and customer experience.

Whether you need a completely new store or an upgrade to refine and optimise what you already have, we will work closely with you to create an eCommerce platform that helps you attract, convert, and retain your loyal customers, turning your brand into one that people can’t resist.

Book a complimentary discovery call to chat about your vision.

Book A Call

Service business websites. Sleek, high-performance design you can manage

Our objective is to equip you with the tools necessary to stand out and feel confident in marketing your business.

Whether you are starting from scratch or need a creative refresh this service is for the folk who know their digital ecosystem needs an upgrade. Our team will guide you through every step in our straightforward process. We will build your website in Webflow, so you'll have a clean, fast and well-designed site powered by well-written copy and powerful SEO.

Ready to take the next step?

Book A Call

Other ways to work together

Website Optimisation

Your website sits at the centre of your digital ecosystem. The objective is to connect with your clients by creating cohesion, a consistent system that matches other brand visuals and your messaging.

What we can work on:

  • User interface and user experience
  • Customer journey
  • SIte navigation
  • Your SEO
  • Improve your website's structure
  • Messaging
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Strategy Session

Finding it hard to be objective about your business?

Clarity and focus are the keys to scaling your business. Our strategy service is designed to provide you with the roadmap you need to navigate your market, understand your customers, and create a clear plan of action that gets results.

Whether you are struggling to define your route to market, align your team, or make smarter decisions, we’re here to help you see your business from a fresh, objective perspective.

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Georgina is a great listener. She takes time to understand your business so that your website is the best reflection of your values and who you are. Super impressed, couldn’t recommend more highly!

James Lloyd
Country fresh pullets

I approached Studio folklore to help with my website. I had an existing one that I had made myself but I knew I needed to upgrade. Georgina was patient, supportive and super helpful. I appreciated her creative input as well as her respect for my artworks and their placement on the page. I would highly recommend working with Studio Folklore for your creative website design. I am very pleased with the result and will be returning to work with Georgina to take things to the next level!

Alice Sheppard Fidler
A S F Art

I would highly recommend working with Georgina! She is very knowledgable, professional and excellent at website strategy and development.

Hannah Saxon
Mychocolate

5* ! Cannot recommend enough. Georgina was an angel sent for my business! Georgina helped me improve my website with a blog, better SEO and basically helped rebuild it. It was so nice to be able to talk to someone like a professional friend- without having too many tecchy terms thrown at you. It is hard to find someone who is trustworthy in that line of business and Georgina is!

Zuleika Gerrish
Parkin & Gerrish

Working with Georgie has been an absolute pleasure. She is super efficient and a fantastic communicator which is something I had struggled with in the past with other web designers. 
She was also extremely patient with my lack of knowledge and understanding in the tech world and took a lot of time and effort to reassure me and guide me through the hoops. I am delighted with what she has created and receive a lot of compliments from customers.
The aftercare service she provides is excellent, which is important to me, I can relax knowing that if there are any problems, I am still supported. I can highly recommend working with Georgina and Studio Folklore.

Athene Macrae
La Bom Swim

Our brief wasn’t straightforward, we needed to make a number of essential changes to our website without disrupting the brand look and feel. Studio Folk Lore's approach was to carefully listen and build their own sense for our brand and what we wanted to communicate. They showed great sensitivity to both the aesthetics and the content and worked closely with us making themselves and their resources fully available until we were all happy with the outcome

Igor Jocic
FOlkalist

Renovating our website resulted in a shifting and refining of our entire brand identity. Our online sales have increased dramatically over the last 6 months, and a lot of that is due to our beautiful, functional, branded website and resultant communications. She goes above and beyond for her clients, and her design, creativity and innovation are superb. I couldn’t recommend her more.

Victoria Wachtel
LacrÈme Beauté

We have had the opportunity to work with Folklore since 2022 to build our brand website on Shopify for swand.com, and for periodic refreshes. It has been important that we build something compelling and seductive for the home goods sector, yet easy to navigate and purchase from, as well as flexible for our own in-house design team to refresh as needed. Georgina’s personal knowledge of our market, her creative guidance and technical skills, and her enthusiastic and professional demeanor from initiation to scope definition to site completion, and ongoing updates have all been excellent. She and her team are organized and capable of many facets including creative and build processes, suggesting work arounds, apps, and putting in the needed time researching to bring visions to reality. Highly recommend working with Folklore!

Susan Nichols
SWAND
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Ready to transform your business with a strategy you can execute and a hard-working website?

Let's get the ball rolling! Book your complimentary discovery call. I'd love to hear about your vision and goals.