The Brand

Lottie & Albert

9/9/24

Homewares & Hobbies

Shopify

Sales Page Design | Website Optimisation

What we did

Sales Pages | Improved conversion rate | Improved UX, SEO and site speed

/Industry/

Homewares & Hobbies

/Service/

Sales Page Design | Website Optimisation

/launch/

September 9, 2024

/Platform/

Shopify

Credits

/launch/

September 9, 2024

/Platform/

Shopify

/Service/

Sales Page Design | Website Optimisation

/launch/

September 9, 2024

/Industry/

Homewares & Hobbies

/Platform/

Shopify

The Project Overview

The objective was to upgrade the website and migrate to a new theme, with a focus on improving design, performance, and SEO. Here’s what we accomplished:

Sales Page Development
Lindsey understood the importance of strong sales pages and needed two clear, engaging pages for her Gift and Subscription offerings. We designed both with gentle sales psychology in mind, helped refine the messaging, and optimised them for better conversions and SEO best practices.

Full SEO Audit & Optimisation
We carried out a comprehensive SEO audit, optimised key backend elements, and provided actionable recommendations for ongoing improvements to boost organic search performance.

Theme & Performance Enhancements
We migrated the website from Debut to the Dawn theme to modernise the framework and significantly improve load speed. By stripping back unnecessary theme elements, we created a faster, smoother experience for users while supporting stronger search engine rankings.

Design & Navigation Improvements
We refined the navigation structure for easier browsing, integrated a custom font to strengthen the brand identity, and enhanced the product pages for better visual consistency.

The Result
Overall, these updates created a faster, more seamless, and visually compelling website designed to increase Lindsey’s average order value (AOV) and overall customer spend.

/Client Quote

The Lottie & Albert website showed real improvements, faster load times, better search rankings and a smoother shopping experience for Lindsey's customers. With a more polished design and engaging sales pages, their online presence and sales naturally grew.

Lindsey Newns

Lottie & Albert

The result

We enhanced the website by designing two optimised sales pages, conducting an SEO audit, and improving backend elements. We streamlined the framework, boosted load speed, and refined navigation. A custom font and updated product pages strengthened the brand and user experience, creating a faster, more engaging site overall. Studio Folklore worked with Curate Crochet Box to refine their brand narrative and design a sales-driven, customer-friendly website experience that reflects the joy and creativity of crochet. Our goal was to position Curate Crochet as the go-to subscription for makers seeking inspiration, premium materials, and approachable guidance each month. We crafted clear, emotive messaging that speaks directly to both beginners and seasoned crocheters, balancing the emotional appeal of creativity and self-care with the practical details of the subscription. The updated sales page was designed to highlight flexibility, quality, and community, key values for the brand, while also addressing common customer concerns. We worked closely with Curate Crochet’s founder to develop a tone of voice that feels personal, encouraging, and fun. The result is a beautifully written and structured page that not only converts visitors into subscribers but also celebrates the craft of crochet and the people who love it.

/showcase

View live

Georgina is a great listener. She takes time to understand your business so that your website is the best reflection of your values and who you are. Super impressed, couldn’t recommend more highly!

James Lloyd

Country fresh pullets

I approached Studio folklore to help with my website. I had an existing one that I had made myself but I knew I needed to upgrade. Georgina was patient, supportive and super helpful. I appreciated her creative input as well as her respect for my artworks and their placement on the page. I would highly recommend working with Studio Folklore for your creative website design. I am very pleased with the result and will be returning to work with Georgina to take things to the next level!

Alice Sheppard Fidler

A S F Art

I would highly recommend working with Georgina! She is very knowledgable, professional and excellent at website strategy and development.

Hannah Saxon

Mychocolate

5* ! Cannot recommend enough. Georgina was an angel sent for my business! Georgina helped me improve my website with a blog, better SEO and basically helped rebuild it. It was so nice to be able to talk to someone like a professional friend- without having too many tecchy terms thrown at you. It is hard to find someone who is trustworthy in that line of business and Georgina is!

Zuleika Gerrish

Parkin & Gerrish

Working with Georgie has been an absolute pleasure. She is super efficient and a fantastic communicator which is something I had struggled with in the past with other web designers.
She was also extremely patient with my lack of knowledge and understanding in the tech world and took a lot of time and effort to reassure me and guide me through the hoops. I am delighted with what she has created and receive a lot of compliments from customers.
The aftercare service she provides is excellent, which is important to me, I can relax knowing that if there are any problems, I am still supported. I can highly recommend working with Georgina and Studio Folklore.

Athene Macrae

La Bom Swim

Our brief wasn’t straightforward, we needed to make a number of essential changes to our website without disrupting the brand look and feel. Studio Folk Lore's approach was to carefully listen and build their own sense for our brand and what we wanted to communicate. They showed great sensitivity to both the aesthetics and the content and worked closely with us making themselves and their resources fully available until we were all happy with the outcome

Igor Jocic

FOlkalist

Renovating our website resulted in a shifting and refining of our entire brand identity. Our online sales have increased dramatically over the last 6 months, and a lot of that is due to our beautiful, functional, branded website and resultant communications. She goes above and beyond for her clients, and her design, creativity and innovation are superb. I couldn’t recommend her more.

Victoria Wachtel

LacrÈme Beauté

We have had the opportunity to work with Folklore since 2022 to build our brand website on Shopify for swand.com, and for periodic refreshes. It has been important that we build something compelling and seductive for the home goods sector, yet easy to navigate and purchase from, as well as flexible for our own in-house design team to refresh as needed. Georgina’s personal knowledge of our market, her creative guidance and technical skills, and her enthusiastic and professional demeanor from initiation to scope definition to site completion, and ongoing updates have all been excellent. She and her team are organized and capable of many facets including creative and build processes, suggesting work arounds, apps, and putting in the needed time researching to bring visions to reality. Highly recommend working with Folklore!

Susan Nichols

SWAND

Lottie & Albert

The Project Overview

The result

Georgina is a great listener. She takes time to understand your business so that your website is the best reflection of your values and who you are. Super impressed, couldn’t recommend more highly!

I would highly recommend working with Georgina! She is very knowledgable, professional and excellent at website strategy and development.

MyChocolate

Munro by Munro

Connection Solutions

Ready to transform your business with a strategy you can execute and a hard-working website?