The Brand

Caroline Egleston Ceramics

28/11/23

Ceramics

Squarespace

Re-Design and Build

What we did

Reposition | Redesign | Rebuild

/Industry/

Ceramics

/Service/

Re-Design and Build

/launch/

November 28, 2023

/Platform/

Squarespace

/Industry/

Ceramics

/launch/

November 28, 2023

/Platform/

Squarespace

/Service/

Re-Design and Build

/launch/

November 28, 2023

/Industry/

Ceramics

/Platform/

Squarespace

The Project overview

Caroline Egleston came to Folklore with a view to repositioning herself as an artist in her field; name change, messaging overhaul and change in look overall and feel of her digital presence too. Caroline designs and makes ceramic tile compositions. Shape and brushwork combine to create distinctive rhythmic wall pieces. She wanted to Reposition herself as an artist in her field.

/Client Quote

Caroline Egleston

Caroline Egleston Ceramics

The result

Through careful conversational workshopping and through the diligent reworking of her messaging and digital ecosystem, we transformed her digital presence into a more recognisable branded website with improved and more targeted messaging and CMS structure. The colour combinations are indicative of earth and nature, the acid green being one of her most frequently applied colours. We chose simple Futura (what's not to love) too keep the visual style clear and minimal so the focus is on the imagery and messaging.

/showcase

crittall and hill interior design

crittall and hill interior design

crittall and hill interior design

crittall and hill interior design

crittall and hill interior design

5* ! Cannot recommend enough. Georgina was an angel sent for my business! Georgina helped me improve my website with a blog, better SEO and basically helped rebuild it. It was so nice to be able to talk to someone like a professional friend- without having too many tecchy terms thrown at you. It is hard to find someone who is trustworthy in that line of business and Georgina is!

Zuleika Gerrish

Parkin & Gerrish

Working with Georgie has been an absolute pleasure. She is super efficient and a fantastic communicator which is something I had struggled with in the past with other web designers.
She was also extremely patient with my lack of knowledge and understanding in the tech world and took a lot of time and effort to reassure me and guide me through the hoops. I am delighted with what she has created and receive a lot of compliments from customers.
The after care service she provides is excellent, which is important to me, I can relax knowing that if there are any problems, I am still supported. I can highly recommend working with Georgina and Studio Folk Lore.

Athene Macrae

La Bom Swim

Renovating our website resulted in a shifting and refining of our entire brand identity. Our online sales have increased dramatically over the last 6 months, and a lot of that is due to our beautiful, functional, branded website and resultant communications. She goes above and beyond for her clients, and her design, creativity and innovation are superb. I couldn’t recommend her more.

Victoria Wachtel

LacrÈme Beauté

Our brief wasn’t straightforward, we needed to make a number of essential changes to our website without disrupting the brand look and feel. Studio Folk Lore's approach was to carefully listen and build their own sense for our brand and what we wanted to communicate. They showed great sensitivity to both the aesthetics and the content and worked closely with us making themselves and their resources fully available until we were all happy with the outcome

Igor Jocic

Folkalist

Georgina is a great listener. She takes time to understand your business so that your website is the best reflection of your values and who you are. Super impressed, couldn’t recommend more highly!

James Lloyd

LAF Holdings

Considering the fact that we wanted quite a few changes in a short amount of time, Studio Folklore went above and beyond trying to accommodate all our requests.
Georgina’s input and experience helped us fine-tune the website and achieve our goals.
She has a great eye for design and I couldn’t recommend her more!

Ryan Board

Folkalist

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Ready to transform your business with a strategy you can execute and a website that does the legwork?

Let's get the ball rolling! Book your complimentary discovery call. I'd love to hear about your vision and goals.