The Brand

Caroline Egleston Ceramics

28/11/23
Ceramics
Squarespace
Re-Design and Build
What we did
Reposition | Redesign | Rebuild
/Industry/

Ceramics

/Service/

Re-Design and Build

/launch/

November 28, 2023

/Platform/

Squarespace

Credits

/launch/

November 28, 2023

/Platform/

Squarespace

/Service/

Re-Design and Build

/launch/

November 28, 2023

/Industry/

Ceramics

/Platform/

Squarespace

The Project Overview

Caroline Egleston came to Folklore with a view to repositioning herself as an artist in her field; name change, messaging overhaul and change in look overall and feel of her digital presence too. Caroline designs and makes ceramic tile compositions. Shape and brushwork combine to create distinctive rhythmic wall pieces. She wanted to Reposition herself as an artist in her field.

/Client Quote

Caroline Egleston
Caroline Egleston Ceramics

The result

Through careful conversational workshopping and through the diligent reworking of her messaging and digital ecosystem, we transformed her digital presence into a more recognisable branded website with improved and more targeted messaging and CMS structure. The colour combinations are indicative of earth and nature, the acid green being one of her most frequently applied colours. We chose simple Futura (what's not to love) too keep the visual style clear and minimal so the focus is on the imagery and messaging.

/showcase
crittall and hill interior design
crittall and hill interior design
crittall and hill interior design
crittall and hill interior design
crittall and hill interior design
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Georgina is a great listener. She takes time to understand your business so that your website is the best reflection of your values and who you are. Super impressed, couldn’t recommend more highly!

James Lloyd
Country fresh pullets

I approached Studio folklore to help with my website. I had an existing one that I had made myself but I knew I needed to upgrade. Georgina was patient, supportive and super helpful. I appreciated her creative input as well as her respect for my artworks and their placement on the page. I would highly recommend working with Studio Folklore for your creative website design. I am very pleased with the result and will be returning to work with Georgina to take things to the next level!

Alice Sheppard Fidler
A S F Art

I would highly recommend working with Georgina! She is very knowledgable, professional and excellent at website strategy and development.

Hannah Saxon
Mychocolate

5* ! Cannot recommend enough. Georgina was an angel sent for my business! Georgina helped me improve my website with a blog, better SEO and basically helped rebuild it. It was so nice to be able to talk to someone like a professional friend- without having too many tecchy terms thrown at you. It is hard to find someone who is trustworthy in that line of business and Georgina is!

Zuleika Gerrish
Parkin & Gerrish

Working with Georgie has been an absolute pleasure. She is super efficient and a fantastic communicator which is something I had struggled with in the past with other web designers. 
She was also extremely patient with my lack of knowledge and understanding in the tech world and took a lot of time and effort to reassure me and guide me through the hoops. I am delighted with what she has created and receive a lot of compliments from customers.
The aftercare service she provides is excellent, which is important to me, I can relax knowing that if there are any problems, I am still supported. I can highly recommend working with Georgina and Studio Folklore.

Athene Macrae
La Bom Swim

Our brief wasn’t straightforward, we needed to make a number of essential changes to our website without disrupting the brand look and feel. Studio Folk Lore's approach was to carefully listen and build their own sense for our brand and what we wanted to communicate. They showed great sensitivity to both the aesthetics and the content and worked closely with us making themselves and their resources fully available until we were all happy with the outcome

Igor Jocic
FOlkalist

Renovating our website resulted in a shifting and refining of our entire brand identity. Our online sales have increased dramatically over the last 6 months, and a lot of that is due to our beautiful, functional, branded website and resultant communications. She goes above and beyond for her clients, and her design, creativity and innovation are superb. I couldn’t recommend her more.

Victoria Wachtel
LacrÈme Beauté

We have had the opportunity to work with Folklore since 2022 to build our brand website on Shopify for swand.com, and for periodic refreshes. It has been important that we build something compelling and seductive for the home goods sector, yet easy to navigate and purchase from, as well as flexible for our own in-house design team to refresh as needed. Georgina’s personal knowledge of our market, her creative guidance and technical skills, and her enthusiastic and professional demeanor from initiation to scope definition to site completion, and ongoing updates have all been excellent. She and her team are organized and capable of many facets including creative and build processes, suggesting work arounds, apps, and putting in the needed time researching to bring visions to reality. Highly recommend working with Folklore!

Susan Nichols
SWAND
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Ready to transform your business with a strategy you can execute and a hard-working website?

Let's get the ball rolling! Book your complimentary discovery call. I'd love to hear about your vision and goals.