Design + Build a custom Shopify Site | Brand Strategy
/Industry/
Candle Care | Homewares
/Service/
Shopify Site
/launch/
July 25, 2024
/Platform/
Shopify
/Industry/
Candle Care | Homewares
/launch/
July 25, 2024
/Platform/
Shopify
/Service/
Shopify Site
/launch/
July 25, 2024
/Industry/
Candle Care | Homewares
/Platform/
Shopify
The Project overview
Since 2022, the SWAND team and I worked together to build and maintain their eCommerce website on Shopify. Our focus was to create a site that is visually compelling and seductive for the home goods sector, but also easy for customers be wowed by the SWAND brand and its stunning candle care tool. It was essential to design the platform with enough flexibility to allow them to refresh and update the site content as needed. Throughout the process, I provided creative guidance and technical expertise, supporting SWAND from the initial project scoping, through brand strategy through to site design, completion and beyond. My understanding of the homewares market helped me offer tailored recommendations, suggest helpful apps, and find innovative solutions to ensure their vision came to life seamlessly. What has made this project so rewarding is the collaborative nature of our work. My team and I were dedicated to ensuring a smooth and efficient process while delivering a high-quality platform that not only meets SWAND’s needs but evolves with them. I continue to support them with periodic updates to keep the website dynamic, fresh, and aligned with their brand's goals.
/Client Quote
We have had the opportunity to work with Folklore since 2022 to build our brand website on Shopify for swand.com, and for periodic refreshes. It has been important that we build something compelling and seductive for the home goods sector, yet easy to navigate and purchase from, as well as flexible for our own in-house design team to refresh as needed. Georgina’s personal knowledge of our market, her creative guidance and technical skills, and her enthusiastic and professional demeanour from initiation to scope definition to site completion, and ongoing updates have all been excellent. She and her team are organised and capable of many facets including creative and build processes, suggesting work arounds, apps, and putting in the needed time researching to bring visions to reality. Highly recommend working with Folk Lore!
Susan Nichols
SWAND
The result
The results of our collaboration with SWAND have been impressive. The newly designed Shopify website not only captivates visitors with its elegant aesthetics but also enhances the overall user experience, allowing customers to effortlessly explore and purchase products. The platform's inherent flexibility empowers SWAND’s in-house team to update content seamlessly, ensuring the site remains dynamic and aligned with their evolving brand objectives. The effectiveness of good design and a well-executed eCommerce strategy showcases their exceptional candle care tool. This project has successfully positioned SWAND as a distinguished brand in the home goods sector, fostering a strong connection with their audience.
5* ! Cannot recommend enough. Georgina was an angel sent for my business! Georgina helped me improve my website with a blog, better SEO and basically helped rebuild it. It was so nice to be able to talk to someone like a professional friend- without having too many tecchy terms thrown at you. It is hard to find someone who is trustworthy in that line of business and Georgina is!
Zuleika Gerrish
Parkin & Gerrish
Working with Georgie has been an absolute pleasure. She is super efficient and a fantastic communicator which is something I had struggled with in the past with other web designers. She was also extremely patient with my lack of knowledge and understanding in the tech world and took a lot of time and effort to reassure me and guide me through the hoops. I am delighted with what she has created and receive a lot of compliments from customers. The after care service she provides is excellent, which is important to me, I can relax knowing that if there are any problems, I am still supported. I can highly recommend working with Georgina and Studio Folk Lore.
Athene Macrae
La Bom Swim
Renovating our website resulted in a shifting and refining of our entire brand identity. Our online sales have increased dramatically over the last 6 months, and a lot of that is due to our beautiful, functional, branded website and resultant communications. She goes above and beyond for her clients, and her design, creativity and innovation are superb. I couldn’t recommend her more.
Victoria Wachtel
LacrÈme Beauté
Our brief wasn’t straightforward, we needed to make a number of essential changes to our website without disrupting the brand look and feel. Studio Folk Lore's approach was to carefully listen and build their own sense for our brand and what we wanted to communicate. They showed great sensitivity to both the aesthetics and the content and worked closely with us making themselves and their resources fully available until we were all happy with the outcome
Igor Jocic
Folkalist
Georgina is a great listener. She takes time to understand your business so that your website is the best reflection of your values and who you are. Super impressed, couldn’t recommend more highly!
James Lloyd
LAF Holdings
Considering the fact that we wanted quite a few changes in a short amount of time, Studio Folklore went above and beyond trying to accommodate all our requests. Georgina’s input and experience helped us fine-tune the website and achieve our goals. She has a great eye for design and I couldn’t recommend her more!