The Journal

In a world focused on quick wins, the Rule of Seven reminds us that building trust takes time. Customers need at least seven interactions with your brand before it truly resonates. Big wins, like viral posts or media coverage, create buzz, but consistency keeps you top of mind. Your website is the hub where branding and strategy meet—reinforcing trust, driving repeat visits, and guiding the customer journey. Branding is a marathon, not a sprint. Keep showing up, and let your website tell your story. Ready to turn fleeting interest into lasting loyalty? Let’s build your brand for the long game.

Transform your business with Shopify as your business' sales foundation. Discover how design and systems are critical when building a digital ecosystem that drives traffic, increases conversions, and creates meaningful connections with your audience. This article reveals essential strategies to map out your digital journey and achieve your goals in the eCommerce landscape.

Shopify, the ultimate eCommerce platform for businesses to sell products and create a seamless digital ecosystem.

Master the essential roles of Entrepreneur, Manager, and Technician to drive your business towards success. Balancing vision, organisation, and execution ensures clarity, profitability, and sustained growth.

"Differentiate or die" says Jack Trout. Is your sales performance feeling lacklustre? Don’t worry, it’s fixable. Start with “why,” as Simon Sinek advises. In business, I believe that stripping everything down to what truly matters creates a huge amount of freedom. Limitation facilitates clarity. Focus on why customers should choose your small business and let your great products speak for themselves. Journalists love brands with compelling stories—yours is one of them! We need to craft your messaging in order to tell your story.

Designing a website is a cooperative and creative, and it requires making collaborative decisions based on what's best for the customer as well as the business itself. I am a huge fan of great systems and organisation, it provides a structural foundation for creativity to nest in. Keeping track of progress is super important to maintain project progress. Project management tools like Asana also help to highlight responsibility. Anyway, here's why I LOVE Asana.

In today's digital age, where online shopping is a vortex of choice, establishing a distinctive online presence is imperative for e-commerce businesses. One of the most influential tools in achieving this is excellent brand photography. It's not just about aesthetics; photography plays a pivotal role in attracting and engaging your customers, conveying your brand's message clearly, and ultimately boosting sales by showing off the beauty of your products and how they work. In this article, we'll delve into ten tips for creating outstanding brand photography and discuss why it's so vital for e-commerce.

As a creative founder, designing and launching your Shopify website can be an exciting but daunting task. There are many vital steps to tick off in order to create a fabulous on-brand experience for your customers. To ensure that your launch is a success, you need to have a clear vision and strategy for your website, a cohesive brand identity, engaging copywriting, a well-set-up Shopify store, and a marketing plan to generate hype pre-launch. In this post, we'll walk you through each of these essential steps to help you launch your Shopify website with confidence.

One of my design heroes, Marty Neumeier, defines Brand Identity as "the outward expression of a brand, including its trademark, name, communications, and visual appearance." In other words, it's the visual and verbal language a brand uses to communicate its unique personality, values, and offerings to its audience. Neumeier emphasises the importance of a strong brand identity, as it helps to differentiate a brand from its competitors and build a connection with its target audience. How is yours shaping up to your competitors'? Theses are the 6 benefits I can see in investing in a cohesive brand identity.

In order to create a compelling offer and the connect with your tribe writing a strong brand message is crucial. It involves a combination of understanding your target audience, identifying your unique value proposition, and crafting a clear story that resonates with your tribe.

Inhale for 3, 2, 1 and exhale slowly. Repeat after me, 'my brand is not a logo, an identity system or a product. My brand is the emotional connection I create with my tribe, and this is what I will work on. Their gut feeling'. We are emotional beings after all and we each create our own versions of a brand. The key to defining your brand is to communicate your values and benefits so clearly that you generate multiple similar feelings from your growing tribe. Read on! You may want a notepad for this one.

Figuring out what your customers want is a process. Purpose, mission, cause, vibes...cultivating your brand purpose generates a clear connection with their emotional needs and how they want to be seen. Does everyone buy a Tesla because they think it will save the environment?

SEO, the myth the legend. Why am I not ranking for what I offer? I hear this super common question when people come to Folk Lore for a boost. Here's the low down and how-to. Google’s algorithm is constantly scanning content to serve it up to search queries in whatever way it believes is most likely to leave the searcher satisfied.

This is the second highest converting page on your website. It's where you build trust and connection. RIght, time to tell your tribe about you and your background!