Alice came to Folk Lore with a clunky Wix website that functioned...I knew my team could up her game and inject her high-energy personality into a new look and feel! As well as custom design, we worked though her brand strategy, route to market and essential functionality. Alice is a fun, joyful and adventurous woman. Not to mention a canny business woman. Her customers are looking for colour, good vibes, energy and products that meet a functional need...so detailed supporting info was essential. She needed a custom font, a gallery like canvas and a few cute additions to show personality, like a ice cream cursor. ✨ Since we launched her new Webflow ecommerce website her AVO has increased x3. ✨ Bio: Utterly delicious, inside and out. Alice Straker is a British artist and homewares designer; contemporary striking and playful. Her work conveys the total deliciousness of food and the world around her with a dream like edge. During her journey during the pandemic, she discovered her passion for painting. After a transcendent experience at la Colombe d'Or with a particularly beautiful lemon meringue pie, she began creating and developing her brand. Alice continues to develop her style; bright, bold and delicious artwork featuring every yummy treat we all adore devouring. Her homewares are colourful and comforting, happy and deliver on realising dreams of bold tablescapes and interiors. Utterly delicious!

An ecommerce site that works wonders and truly represents Alice's brand essence. We chose Webflow so we could go wild with design and personality. Alice created custom illustrations for the website and we opted for a cute ice-cream cursor to add as much personality to her site.