From stuck to streamlined

Straightforward strategy + chic website design, for creative folk.

Our work
Our services
Thoughtful strategy and considered digital design

We specialise in creating websites that nurture your company’s digital ecosystem. Designed thoughtfully and supported by smart automated systems, your website works hard behind the scenes - now you can focus on your craft.

Beautifully crafted websites, (mostly) for creative founders.
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Redesign and Migration

MyChocolate

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Refresh | Refine | Redesign

Munro by Munro

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Sales Page Design | Website Optimisation

Lottie & Albert

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Internet Services

Connection Solutions

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Shopify Site
/ a few Fabulous creative FOlk
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...lots of the design was improved across the site. Improved imagery and a stronger more cohesive brand identity across the site. The work took less time than expected, and completed well before the deadline that we had agreed. All in all a fantastic experience. Georgina is a fantastic communicator, has a fantastic eye for design and has the technical wizardry to make a website actually work.

James Harisson-Allen
Still Wild

Georgina is a great listener. She takes time to understand your business so that your website is the best reflection of your values and who you are. Super impressed, couldn’t recommend more highly!

James Lloyd
Country fresh pullets

I approached Studio folklore to help with my website. I had an existing one that I had made myself but I knew I needed to upgrade. Georgina was patient, supportive and super helpful. I appreciated her creative input as well as her respect for my artworks and their placement on the page. I would highly recommend working with Studio Folklore for your creative website design. I am very pleased with the result and will be returning to work with Georgina to take things to the next level!

Alice Sheppard Fidler
A S F Art

I would highly recommend working with Georgina! She is very knowledgable, professional and excellent at website strategy and development.

Hannah Saxon
Mychocolate

5* ! Cannot recommend enough. Georgina was an angel sent for my business! Georgina helped me improve my website with a blog, better SEO and basically helped rebuild it. It was so nice to be able to talk to someone like a professional friend- without having too many tecchy terms thrown at you. It is hard to find someone who is trustworthy in that line of business and Georgina is!

Zuleika Gerrish
Parkin & Gerrish

Working with Georgie has been an absolute pleasure. She is super efficient and a fantastic communicator which is something I had struggled with in the past with other web designers. 
She was also extremely patient with my lack of knowledge and understanding in the tech world and took a lot of time and effort to reassure me and guide me through the hoops. I am delighted with what she has created and receive a lot of compliments from customers.
The aftercare service she provides is excellent, which is important to me, I can relax knowing that if there are any problems, I am still supported. I can highly recommend working with Georgina and Studio Folklore.

Athene Macrae
La Bom Swim

Our brief wasn’t straightforward, we needed to make a number of essential changes to our website without disrupting the brand look and feel. Studio Folk Lore's approach was to carefully listen and build their own sense for our brand and what we wanted to communicate. They showed great sensitivity to both the aesthetics and the content and worked closely with us making themselves and their resources fully available until we were all happy with the outcome

Igor Jocic
FOlkalist

Renovating our website resulted in a shifting and refining of our entire brand identity. Our online sales have increased dramatically over the last 6 months, and a lot of that is due to our beautiful, functional, branded website and resultant communications. She goes above and beyond for her clients, and her design, creativity and innovation are superb. I couldn’t recommend her more.

Victoria Wachtel
LacrÈme Beauté

We have had the opportunity to work with Folklore since 2022 to build our brand website on Shopify for swand.com, and for periodic refreshes. It has been important that we build something compelling and seductive for the home goods sector, yet easy to navigate and purchase from, as well as flexible for our own in-house design team to refresh as needed. Georgina’s personal knowledge of our market, her creative guidance and technical skills, and her enthusiastic and professional demeanor from initiation to scope definition to site completion, and ongoing updates have all been excellent. She and her team are organized and capable of many facets including creative and build processes, suggesting work arounds, apps, and putting in the needed time researching to bring visions to reality. Highly recommend working with Folklore!

Susan Nichols
SWAND
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/ Studio FolkLore Services

Ecommerce Website

shopify logo
You deserve more than a DIY Shopify site that does not do the hard work for you. Let's create a bespoke Shopify website that makes your brand magnetic and creatively expresses your core offerings.
Maybe you have a half-cut website that needs refining, optimising and automating. Is time to strategise, optimise, upscale and go pro!
How it works

Service Provider / Portfolio Website

Does your business need hard-working digital space to showcase its services and portfolio of work?
Great for those who sell services both locally and globally. Our bespoke website design service is set up to get your business seen and heard, to serve your clients, grow your community and convert leads into customers.
We work through strategy, design and your digital ecosystem to ensure your website fits into the way your business is run.
How it works

Strategy

Decisions! Strategy dictates what we do and don’t do. Having a strategy lays the foundations for the hard-working digital ecosystem you need to gegnerate demand.

What is the unifying theme in your business? Why do you get up in the morning? How are you creating demand? We cover the core and impactful elements of your business' foundation in this workshop:

- Mapping out your digital ecosystem
- Your sales ecosystem
- Marketing strategy
- Customer journey mapping
- Sales funnels
- Email marketing + templates
- Social media templates
The objective is to make things make sense and get you unstuck.

*Creative Strategy is included in all website design projects.

How it works

Website Optimisation

Are you struggling to improve your website's visibility? Why aren't your website clicks converting into sales or enquiries? Let's optimise your website to improve its design, functionality and how it operated in your digital ecosystem. We focus on messaging, SEO, speed, traffic and much more.

Are you struggling to find the time to? take a peek under the hood and gave your website a a reboot? Let's figure out what isn't working and get you unstuck.

Get in touch to book yours!

How it works

Further Services

Sales Funnel workshop
Sales Strategy
Route to Market Mapping
Social Media Templates
Stationery design
Postcard design
Care card design
Swing tag design
& More...

How it works
georgina olley business strategy and website design for creative folk

Hi, I'm Georgina, founder of Studio Folklore. I create websites for creative folk like you!

FOlklore's services are a perfect fit if:

  • Is your craft your passion and are you ready to turn it into a business?

  • Have you built your business but find it to be disorganised and in need of objectivity?

  • Are positive impact and corporate responsibility part of your business's vision for the future of our world?

  • Do you want to collaborate with someone who has a decade of business experience?

Schedule a call
/folklore news
read on
22/4/25

What is New in Shopify: Updates That Benefit Your Creative Business

What is New in Shopify: Updates That Benefit Your Creative Business

What is New in Shopify: Updates That Benefit Your Creative Business

12/4/25

Get the Checklist: Master Digital Visual Merchandising

Get the Checklist: Master Digital Visual Merchandising

Get the Checklist: Master Digital Visual Merchandising

12/4/25

Smart selling, how to master your related product strategy (visual merchandising).

Smart selling, how to master your related product strategy (visual merchandising).

Smart selling, how to master your related product strategy (visual merchandising).

25/3/25

Boost Your conversion rate. Optimise Your Product Page.

Boost Your conversion rate. Optimise Your Product Page.

Boost Your conversion rate. Optimise Your Product Page.

georgina olley studio folk lore website design and business strategy

The chapters

A newsletter for purpose-driven creative folk.

Want to learn how get out of your own way? I write The Chapters to inspire and motivate you, to help you solve (certain) problems, cultivate curiosity and ignite your creativity.

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