Strategy & Chic Website Design, for Creative Folk

/ a few Fabulous creative FOlk

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studio folk lore website design and business strategy

At Folklore we partner with you to design and build high-performance websites that quietly power your business. Your digital ecosystem (website, funnels, automations and systems) will handle the heavy lifting, so you can focus on your craft.

"my mission is to give you peace of mind and a website you can manage in-house."
- FOlklore Founder, Georgina

/ Studio FolkLore Services

Chic Shopify Ecommerce Store

You deserve more than a limp DIY Shopify store. We design and build bespoke Shopify websites that makes brands and their products easy to shop and magnetic.

Your favourite shop (mine is Toast) has a vibe you resonate with, good design and great systems. Your half-cut website is holding you back. Is time to strategise, optimise, upscale and go pro!

Learn more

Shopify Migration

WordPress and Magento are the worst, there, I said it. There is another way to run your business with ease, Shopify. It is built for one thing only, eCommerce.

Shopify makes it easier for brands to scale and grow in-house. No more tecchy server issues, no more critical errors, no more nightmares. Online stores have evolved and Shopify is here to clean up. Plus, there is NOTHING like the Shopify order notification pinging on phone...ca'ching!

The details

Service Provider Websites

Does your business need a smarter digital ecosystem to showcase its services and portfolio of work?

For those who sell services locally and globally. Our bespoke website design service exists to get your business seen and heard, to serve your clients, grow your community and convert leads into customers. As well as on a platform you can manage. We use Webflow to build our service sites. Powerful, plugin-free, no more terrifying 'critical error' messages on your clunky WordPress site.

We cover strategy, design, build and map out your digital ecosystem to ensure your website fits your business set up.

Learn More

Recharge Your Website with Optimisation

Are you struggling to improve your website's visibility? Why aren't your website clicks converting into sales or enquiries? Let's optimise your website to improve its design, functionality and how it operated in your digital ecosystem. We focus on messaging, SEO, speed, traffic and much more.

Are you struggling to find the time to? take a peek under the hood and gave your website a a reboot? Let's figure out what isn't working and get you unstuck.

Get in touch to book yours!

The details

Strategy

Decisions! Strategy dictates what we do and don’t do. Having a strategy lays the foundations for the hard-working digital ecosystem you need to gegnerate demand.

What is the unifying theme in your business? Why do you get up in the morning? How are you creating demand? We cover the core and impactful elements of your business' foundation in this workshop:

- Mapping out your digital ecosystem
- Your sales ecosystem
- Marketing strategy
- Customer journey mapping
- Sales funnels
- Email marketing + templates
- Social media templates
The objective is to make things make sense and get you unstuck.

*Creative Strategy is included in all website design projects.

How it works

Other Business Services

Sales Funnel workshop
Sales Strategy
Route to Market Mapping
Social Media Templates
Stationery design
Postcard design
Care card design
Swing tag design
& More...

How it works

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Product Customisations | Website Optimisation

Jewellery

Sophie Breitmeyer

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Strategy | Shopify Design | Marketing

Antique Jewellery

Sabrina Antique Jewellery

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Ecommerce

weaving Textiles

London Cloth Company

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Redesign and Migration

Chocolate Worksops & Confectionary

MyChocolate

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Refresh | Refine | Redesign

Interior Design

Munro by Munro

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...lots of the design was improved across the site. Improved imagery and a stronger more cohesive brand identity across the site. The work took less time than expected, and completed well before the deadline that we had agreed. All in all a fantastic experience. Georgina is a fantastic communicator, has a fantastic eye for design and has the technical wizardry to make a website actually work.

James Harisson-Allen

Still Wild

Georgina is a great listener. She takes time to understand your business so that your website is the best reflection of your values and who you are. Super impressed, couldn’t recommend more highly!

James Lloyd

Country fresh pullets

I approached Studio folklore to help with my website. I had an existing one that I had made myself but I knew I needed to upgrade. Georgina was patient, supportive and super helpful. I appreciated her creative input as well as her respect for my artworks and their placement on the page. I would highly recommend working with Studio Folklore for your creative website design. I am very pleased with the result and will be returning to work with Georgina to take things to the next level!

Alice Sheppard Fidler

A S F Art

I would highly recommend working with Georgina! She is very knowledgable, professional and excellent at website strategy and development.

Hannah Saxon

Mychocolate

5* ! Cannot recommend enough. Georgina was an angel sent for my business! Georgina helped me improve my website with a blog, better SEO and basically helped rebuild it. It was so nice to be able to talk to someone like a professional friend- without having too many tecchy terms thrown at you. It is hard to find someone who is trustworthy in that line of business and Georgina is!

Zuleika Gerrish

Parkin & Gerrish

Working with Georgie has been an absolute pleasure. She is super efficient and a fantastic communicator which is something I had struggled with in the past with other web designers.
She was also extremely patient with my lack of knowledge and understanding in the tech world and took a lot of time and effort to reassure me and guide me through the hoops. I am delighted with what she has created and receive a lot of compliments from customers.
The aftercare service she provides is excellent, which is important to me, I can relax knowing that if there are any problems, I am still supported. I can highly recommend working with Georgina and Studio Folklore.

Athene Macrae

La Bom Swim

Our brief wasn’t straightforward, we needed to make a number of essential changes to our website without disrupting the brand look and feel. Studio Folk Lore's approach was to carefully listen and build their own sense for our brand and what we wanted to communicate. They showed great sensitivity to both the aesthetics and the content and worked closely with us making themselves and their resources fully available until we were all happy with the outcome

Igor Jocic

FOlkalist

Renovating our website resulted in a shifting and refining of our entire brand identity. Our online sales have increased dramatically over the last 6 months, and a lot of that is due to our beautiful, functional, branded website and resultant communications. She goes above and beyond for her clients, and her design, creativity and innovation are superb. I couldn’t recommend her more.

Victoria Wachtel

LacrÈme Beauté

We have had the opportunity to work with Folklore since 2022 to build our brand website on Shopify for swand.com, and for periodic refreshes. It has been important that we build something compelling and seductive for the home goods sector, yet easy to navigate and purchase from, as well as flexible for our own in-house design team to refresh as needed. Georgina’s personal knowledge of our market, her creative guidance and technical skills, and her enthusiastic and professional demeanor from initiation to scope definition to site completion, and ongoing updates have all been excellent. She and her team are organized and capable of many facets including creative and build processes, suggesting work arounds, apps, and putting in the needed time researching to bring visions to reality. Highly recommend working with Folklore!

Susan Nichols

SWAND

28/8/2025

So some websites don't show up in AI search results (how to fix this)

Following on from my previous post...

27/8/2025

Is your website AI ready? Why it needs to be and how to get set up

People aren’t just typing three or four keywords into Google anymore. They’re asking AI assistants full-sentence questions. How does your website copy shape up?

20/8/2025

Why Shopify is the best platform for your eCommerce business

With over a decade in the industry, Shopify is solely focussed on eCommerce, nothing else... The company has one mission 'making ecommerce better for everyone'. Want to be a part of that mission?

4/8/2025

20 tips to optimise your Shopify SEO

Copy, paste, save, check off.

28/7/2025

The Simple SEO System That's Getting Shopify Stores 300% More Traffic

Your Shopify store looks fantastic. Your products are beautiful and in demand. So why is nobody finding you on search engines? Before you throw more budget at paid, ads, read on to ensure your website is being found.

georgina olley studio folk lore website design and business strategy

The chapters

Let's keep in touch folks!

This is a newsletter for creative folk who want to learn how to grow their businesses and get out of their own way? I write The Chapters to inspire and motivate, to help solve (certain) problems, cultivate curiosity and ignite innate creativity.

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Straightforward strategy + chic website design, (mostly) for creative folk.

At Folklore we partner with you to design and build high-performance websites that quietly power your business. Your digital ecosystem (website, funnels, automations and systems) will handle the heavy lifting, so you can focus on your craft.

Chic Shopify Ecommerce Store

Shopify Migration

Service Provider Websites

Recharge Your Website with Optimisation

Strategy

Other Business Services

Sophie Breitmeyer

Sabrina Antique Jewellery

London Cloth Company

MyChocolate

Munro by Munro

Georgina is a great listener. She takes time to understand your business so that your website is the best reflection of your values and who you are. Super impressed, couldn’t recommend more highly!

I would highly recommend working with Georgina! She is very knowledgable, professional and excellent at website strategy and development.

So some websites don't show up in AI search results (how to fix this)

So some websites don't show up in AI search results (how to fix this)

So some websites don't show up in AI search results (how to fix this)

Is your website AI ready? Why it needs to be and how to get set up

Is your website AI ready? Why it needs to be and how to get set up

Is your website AI ready? Why it needs to be and how to get set up

Why Shopify is the best platform for your eCommerce business

Why Shopify is the best platform for your eCommerce business

Why Shopify is the best platform for your eCommerce business

20 tips to optimise your Shopify SEO

20 tips to optimise your Shopify SEO

20 tips to optimise your Shopify SEO

The Simple SEO System That's Getting Shopify Stores 300% More Traffic

The Simple SEO System That's Getting Shopify Stores 300% More Traffic

The Simple SEO System That's Getting Shopify Stores 300% More Traffic

Hi, I'm Georgina, founder of Studio Folklore. I create websites for creative folk like you!

Let's keep in touch folks!